foodservice manufacturers
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foodservice manufacturers
Posted by Stacy Jackson
Do you ever get songs stuck in your head? I do. Today’s song is “Surf City” by Jan & Dean. “Two girls for every boy” and “I’m going to Surf City where it’s two to one. Yeah, I’m going to Surf City. Gonna have some fun.” It’s kind of annoying, yet it got me to thinking about ratios. Surf City apparently had a 2:1 ratio of girls to boys. I started wondering what kind of ratios I might find in the quarterly report I received regarding our data mapping for our clients' tra
Posted by John Nicholas
Over the past eight years I have interviewed scores of foodservice manufacturers. At some point in the conversation, I ask them whether their sales and marketing efforts and trade spend dollars are primarily geared toward operators or distributors? Every manufacturer recognizes the value of their distributor partners, and the need to support the distributor’s efforts in getting their products to market. Having said that, most manufacturers feel more than a little quea