trade promotion management
There are 11 entries for the tag
trade promotion management
I was reading a post on-line a few days ago about both the President and Congress agreeing that things are improving in our nation’s economy. Jobless numbers finally took a small decline and consumer confidence is up (even just a tiny bit) for the first time in many months. Funny though, ‘Things looking up’ when our national economy is facing what seems to be an insurmountable year-over-year budget deficit just does not seem to make sense. It is like saying, “Gee, my car is really driving much b
I may be one of the loneliest movie-goers around after I make my confession: I didn't like Avatar.
If you have resumed consciousness after reading that shocking revelation, I'd like to tell you why before you totally write me off as a know-nothing hack.
I didn't like it because I didn't like the story. The artistry and technology were amazing, but the movie was LONG and there was something that irked me for the first two hours that I couldn't quite put my finger. Then at 2 hours and
If you monitor Twitter, Apple-related news, or technology gadgets in general, you probably know that the Apple tablet is being revealed - about right now, in fact (1:00 EST).
For years we’ve all tried to get the sales force to stop using the cocktail napkins as a preferred contract delivery method. Now with the advent of Apple’s revolutionary tablet computer, the game is changing for contract management. The new tablet (and future generations of tablets) will allows our apps to become a "dig
Posted by Janet Zlokovich
As we wrap up the 2009 year, I want to leave you one thought as you have discussions with your supply chain partners on trade promotion . . . .
Collaboration on data exchange should be a key factor when you establish the core objectives for your trade program model. A requirement of the model must include the submission of electronic billback reporting to the manufacturer for claim settlement. It is simply the only way vendor partners will have the proper insigh
Posted by Stacy Jackson
After reading “The Yadda Yadda Conundrum,” published December 4, in New York Magazine, I realized that a timely statement of the facts could have gone a long way for Tiger Woods. Had he just given an immediate, simple explanation of his car accident to the police, he might not be dealing with all this poking and prying into his personal life. I’m not here to comment on Mr. Woods’ life choices – just pointing out that a statement of concrete facts may have saved him a
Posted by Tom Tipps
There’s been a lot of dialogue around the topic of trade-spend management in the Foodservice industry; but, in all honesty I’m not sure the industry has ever really agreed on the definition of “Trade” Spending.
From my perspective Foodservice trade spending involves incentives paid by manufacturers directly to their operator and distributor trading partners…to motivate those trading partners to purchase, sell or promote the manufacturers products/brands to the restaur
Posted by Stacy Jackson
Recently I posted about the critical steps in foodservice trade promotion management (TPM). The foundation of those critical steps for any TPM solution is standardization. I pulled the transcript of a webinar about Standardization & Communication in Foodservice Trade Promotion Management presented by Roth Block, COO – Answers Systems and Tom Rector, President – Foodservice University®. This information is too good not to share again - at least in this summary form. To
Posted by Stacy Jackson
Do you ever get songs stuck in your head? I do. Today’s song is “Surf City” by Jan & Dean. “Two girls for every boy” and “I’m going to Surf City where it’s two to one. Yeah, I’m going to Surf City. Gonna have some fun.” It’s kind of annoying, yet it got me to thinking about ratios. Surf City apparently had a 2:1 ratio of girls to boys. I started wondering what kind of ratios I might find in the quarterly report I received regarding our data mapping for our clients' tra
Posted by Stacy Jackson
While at work this morning, I had one of those random memories pass through my mind. It was of a scene from Douglas Adams’ The Hitchhiker’s Guide to the Galaxy. You may remember this part where Slartibartfast (crazy name, huh?) tells Arthur Dent about a race of super-intelligent, pan-dimensional beings who built Deep Thought, a supercomputer designed to calculate the answer to “the Ultimate Question of Life, the Universe, and Everything.” Much to the beings’ dismay, Deep
As Data Acquisition Liaison, I work with foodservice distributors to set up electronic data transmissions for trade spend contract management. In today’s competitive economic environment, electronic data and automated file transmissions are key to maximizing trade spend billbacks that occur on the end-of-the-supply-chain. Answers Systems has both manufacturer and operator clients so there are many opportunities to streamline data interchange for all 3 sides of the foodservice triangle.
My
Lately I have been re-reading parts of Jim Collins' Good To Great, a book based on research into how good companies transform themselves into great organizations. Among the many interesting points/revelations in the book, Jim Collins describes how great companies have a culture of discipline while merely "good" companies often have a disciplinarian culture. The difference between the two is this:
A culture of discipline is made up of self-disciplined people who engage in disciplined thinkin